Some people have touched on some of this but:
Make it fun. Bring back a storyline that puts 98% of the server on the same side and make it an obvious plot that anyone can get involved in with little work. There's nothing wrong with drow attacking the city or people questing getting jumped by whatever the current bad thing is. Keeping people on their toes and in constant danger is exciting even if it is cliche.
A compelling storyline would be great. An obvious one would be better. A plot that four people know about isn't sustainable with our current player/DM levels. I played 5 days over the past week and half and looking around the city, it looks like the city is completely fine. There are some undead to the east but no one seems very bent out of shape over it. The bounty system people are having a little fun with, but as far as I know I'm walking around heavily armed for no apparent reason.
We simply don't have the numbers for great secret intrigues and complex politics anymore. When NWN 2 came out the ToM server tried to launch as the CoA for the platform. It became immediately and painfully clear- it doesn't work at all if your average hourly player count is 6. If there are only two faction people are intriguing against each other, that's fine for them but it does nothing for the rest of the server. Reduce the city factions to ONE. Give them old school guard powers and responsibilities but leave them free to leave the city. If you want some faction characters to be by the book good guys, some of them to hate mages, and some of them to be evil or corrupt then make that a player-character decision and put them in the same faction. Put the focus back on character vs character and give them a backdrop to work together on and freedom to PVP kill each other when things go bad. Giving some players real power over others creates conflict ;) Other factions- leave it to the players to create and give them help.
I little polish on some of the new additions will come in time I know. You guys are working hard on things with limited time and no pay so I won't go too much into this but: unless there is a plot device, a proper dungeon or quest or some secret, or planned future need in the storyline for an area- get rid of it.
Otherwise- the server looks good. There's some new buildings and areas that are supercool and would be great to start a player faction in. New kits and scripts and items and tools all look pretty nice.